Reuters - The growth of audio

"As 50% of all searches will be voice initiated by 2020, major technology companies are focusing on voice as a tool through which to train AI. Consequently, voice activated technology has had its share of interest from media this year."

More immediately promising for news media is the increasing interest in audio storytelling itself. For example, Jetty is a new podcast network from Al Jazeera. It aims to work with the unrelenting appetite for audio storytelling as part of its approach to audience acquisition and development. 

Read the Reuters full article.

Meradith Hoddinott