From Nieman Lab - With its new podcast network Jetty, Al Jazeera will use Facebook Watch to rope in new listeners

"Launching a podcast these days is easy; getting a critical mass of people interested in and loyal to your show is far more difficult.

Kaizar Campwala, general manager of audio at Al Jazeera, is well aware of this reality, which is why Jetty, the organization’s new podcast networklaunched this morning, is putting both audience acquisition and development at its center.

The new audio brand will go live later this month with Closer Than They Appear, a hybrid interview/narrative show hosted by writer Carvell Wallace, who will interview actor Mahershala Ali in the show’s first episode. Other shows will follow early in 2018. The Game of Our Lives will use soccer to explain global economics and culture, while other programs will focus on freedom (Freedom Stories, featuring Melissa Harris-Perry), sex (The Virgie Show), and global music (Movement). A snippet of Closer Than They Appear is embedded below; you can hear a taste of the other shows in a trailer here."

Article by Ricardo Bilton for Nieman Lab. Read the full article.